Visit Our Shop

Come and visit our shop at 10 Market Street, Hoylake, CH47 2AE. We are twenty minutes from Liverpool by road or train and 40 minutes from Chester.

Our Opening Hours

• Sunday 12pm - 4pm
• Monday - Saturday  9am - 6pm

About Honest To Goodness

Honest to Goodness was born out of love for our planet and its inhabitents and a belief that how we shop can effect the world we live in. We offer an alternative to the supermarkets that reflects the name and ethics of our business. 

"What's in a name? That which we call a rose by any other name would smell as sweet" William Shakesphere

By any other name our business would still have the same beliefs, but we chose our name to reflect our commitments and ethics.

Honest - Equitable; fair

We are commited to the integrity of our products and only deal with suppliers who share our ethics. Many of our products are fairly traded, organic and from sustainable sources.

Goodness - The beneficial or nutritious part

What we sell is nutritious or beneficial or both. By beneficial we mean it benefits people, animals, the planet and often all three.

Honest to Goodness offers over 1600 products in the following catergories:

• Food & Drink
• Organic
• Wholefood
• Vegetarian
• Vegan
• Fairtrade
• Fine foods

Based in Hoylake, we are in the heart of the Wirral peninsula. We are 15 minutes from Birkenhead 25 minutes from Liverpool and 35 minutes from Chester.

We now stock many ayurvedic products by Pukka, including bio nutrients, herbs and biotanicals. If you need help finding certain ayurvedic herbs please contact us and we will do our very best to help you. Many of the ayurvedic herbs are also available in bulk, please ring for further details.